What is Earthtones?
Earthtones is a Queer, Black, Woman-owned business, crafted with care in Rhode Island. We are a small-batch aromatherapy brand rooted in intention, sensory experience, and everyday magic.
We started as two creatives blending herbs at our kitchen table, and today we create aromatherapy for people who want their daily routines to feel softer, calmer, and more meaningful.
Meet the Founders
Mercedez & Serena
We are the duo behind Earthtones, partners in life and in business, and the hands and hearts behind everything you see here.
We blend, pack, pour, design, ship, source, and create together. Every product comes from the both of us slowing down, checking in, and choosing what feels true for our values.
We care deeply about intentional living, sensory experience, and creating tools that help people reconnect with themselves. Building Earthtones side by side is one of our favorite things, and we are grateful to share this work with you.
Our Mission
Our mission is to help people create small, meaningful moments in their everyday lives through scent, ritual, and intention.
Everything we make is designed to bring you back to yourself in a way that feels gentle, honest, and deeply supportive.